ROUDE X ADIDAS: Content Production & Aftershow Event

ROUDE TM, an inclusive and non-conformist fashion house known for blending streetwear with urban influences, reimagines everyday objects into pieces of sublime art. In collaboration with adidas, ROUDE co-organized a design workshop at Citadium Caumartin, resulting in the ON THE PITCH capsule collection. This collection was showcased during a runway event at Citadium, where both brands brought their unique visions to life.

ROUDE entrusted Alternative Studios to amplify this collaboration by producing a range of dynamic content and organizing the exclusive aftershow party, complete with a carefully curated musical experience. Our team captured the creative essence behind the collection with a series of engaging content pieces. 

The goal was to deliver a fresh, humanized approach that showcased not only the collection but also the creative minds behind it—the designers and models—offering a rare glimpse into the backstage magic. Our disruptive content creation strategy added a personal and dynamic dimension to the collection, elevating the campaign to new heights.

With this collaboration, we bridged the worlds of fashion, music, and culture, creating a lasting impact on both the brands and their communities.