Roude x adidas design day afterparty and content

In September 2023, Adidas tapped the rising fashion label Roude TM to co-create the ON THE PITCH capsule collection, which was unveiled during Paris Fashion Week at Citadium Caumartin in June 2023. As part of this collaboration, Adidas and Roude hosted a “Design Day” workshop, inviting the Roude community to actively participate in the creation of this exclusive collection.

To further elevate the experience, Roude partnered with Alternative Studios to organize the afterparty, delivering a unique, curated event that celebrated creativity and collaboration. Additionally, Alternative was tasked with producing engaging content to amplify the event across social media platforms. This included a video recap, designed with Alternative’s signature creative direction, and a street interview (micro-trottoir) to capture live feedback and reactions from the event’s participants.

Our goal was to spotlight the vibrant energy of the collaboration while creating a lasting digital footprint through compelling visual content. The result was a seamless blend of immersive experiences and storytelling, bringing the community closer to the heart of the Roude x Adidas partnership.