MAISON GUAVA, the new icon of luxury

Alternative produced the launch event for Maison Guava,  avant-garde concept store located in the heart of Rue Cambon, in a space formerly occupied by the iconic Nous Colette. 

Maison Guava redefines the boundaries between streetwear and luxury, offering an immersive experience and a selection of rare and trendy pieces. To celebrate the opening, Alternative orchestrated an exclusive evening, bringing together an influential and creative community around unique performances by RSKO and J9ueve, accompanied by captivating DJ sets. 

This inauguration solidified Maison Guava's reputation as a new reference on the urban and luxury scene in Paris.